Dagens smakebit kommer dermed litt senere enn jeg tenkte, men den kommer fra en bok jeg har kost meg med en stund nå. En bok jeg snart har lest ut, men som jeg kommer til å lese om igjen veldig snart fordi jeg syns det står mye smart i den. Boken er Start with why av Simon Sinek.
At the beginning, ideas are fueled by passion – that very compelling emotion that causes us to do quite irrational things. That passion drives many people to make sacrifices so that a cause bigger than themselves can be brought to life. Some drop out of school or quit a perfectle good job with a good salery and benefits to try to go it alone. Some work extraordinarily long hours without a second thought, sometimes sacrificing the stability of their relationships or even their personal health.
This passion is so intoxicating and exciting that it can affect others as well. Inspired by the founder’s vision, many early employees demonstrate classic early-adopter behavior. Relying on their gut, these first employees also quit their perfectly good jobs and accept lower salaries to join an organization with a 90 percent statistica chance of failing. But the statistics don’t matter; passion and optimism reign and energy is high. Like all early adopters, the behavior of those who join early says more about them than it does about the company’s prospects.